Overview

I had the opportunity to direct this commercial for Banco de Bogotá, developed by McCann Bogotá under the concept "Cambiando Contigo". More than just a slogan, this evolution represents the bank's commitment to transformation and staying close to its customers. My role was to bring this idea to life through a visual narrative that authentically and emotionally reflects the process of change.

Challenges & Approach

The challenge was to portray this transformation in a natural and relatable way. The agency proposed telling the story through the evolving relationship between a man and a dog. As a director, my approach was to bring this evolution to life with carefully crafted staging, expressive cinematography, and a tone that balances emotion and warmth.

The Result

The commercial successfully conveyed the message of change with warmth and authenticity. Through a well-crafted cinematographic approach, smooth storytelling, and the evolving connection between the characters, the story helped reinforce Banco de Bogotá’s new brand identity.